Originally in 2010, the No Party Preference Voter Guide (NPP) was known as the Decline to State Voter Guide and mailed all across the State of California during primaries and general elections. Today, the NPP Voter Guide gets mailed to over 1 million voters every even year.
Founded and created by Paul Fickas, one of the top political consultants in California. Mr. Fickas has worked for and represented Democrats and Republicans since 1994, advising over 300 former and current elected officials.
Who are the No Party Preference Voters?
– Former Republican and Democrats who switched and registered NPP because they want to have a choice on who they vote for without political party influence.
– New voters ages 18 to 35 that are more independent thinkers and do not want be tied down to any particular party.
– Typically, NPP voters are fiscally conservative but socially moderate.
“The reason why so many new and current voters are registering No Party Preference is because it’s all about the freedom of choice and voters feel the current political parties do not represent them”, says, Founder Paul Fickas.
Registration by Political Party
Since 1998 the No Party Preference Voter has increased from 12.4% to 25.5% as of May 21, 2018 surpassing Republican Voters – 25.1% for the first time in history.
The No Party Preference Voter Guide (previously known as the Decline to State Voter Guide) helped over 90% of our candidates win their campaigns.